A storage owner with 10 REIT-managed stores in the Carolinas checked every increase from January to June against what tenants actually paid. Nearly a third of it had been waived, discounted or quietly rolled back. Then they started tracking every increase daily with StreetRate IQ.
Dashed line = 85%. Same stores, same operator.
About $23,400 a month in new increases lands each month. Keeping 85% instead of 71% adds $3,300 a month in rent. That $3,300 keeps coming every month the tenant stays, and each new month of increases adds another $3,300 on top.
| After month 1 | +$3,300 / mo |
| After month 6 | +$19,800 / mo |
| After month 12 | +$39,600 / mo |
| Extra rent collected in the first year | ≈ $257,000 |
After one year, the portfolio is collecting about $39,600 a month more than it would at 71%. That is about $475,000 a year going forward.
Sources: the owner's August 2026 rent roll and the operator's give-back logs (Jan–Jun); StreetRate IQ daily tracking as of Sep 30, 2026 (last 30 days). The first-year figure assumes tenants stay; move-outs reduce it. Store names withheld.
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